Privacy Policy

By using you accept our Privacy Policy. We may revise it at any time by updating 


This policy covers how AMR Direct, LLC treats personal information that AMR Direct, LLC collects and receives, including information related to your past use of AMR Direct, LLC products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available. This policy does not apply to the practices of companies that AMR Direct, LLC does not own or control or to people that AMR Direct, LLC does not manage or employ. Please read the following policy to understand how your personal information will be treated as you use our web site, This policy may change from time to time, so please check back periodically. 

Personal Information

AMR Direct, LLC will only obtain personal information from you when necessary and when you choose to provide it, such as if you enter a sweepstakes, contest or promotion; or when you register; or when you sign up for Email specials; or when you request information about various vacation packages we offer; or when you make travel arrangements using our web site; or if you contact AMR Direct, LLC using our web site. If you contact AMR Direct, LLC, we may keep a record of that correspondence. Wherever AMR Direct, LLC collects personal information we make an effort to include a link to this Privacy Policy on that page. 

Personal information that we may request from you in order to provide you with our product could include your, name, date of birth, address, phone number, Email address, password, credit card number, credit card expiration date, and the amount that is being charged or paid. This personal information is collected when you voluntarily complete the online booking form that requests this information. The information you provide may be used to provide you with a product, collect payment for our product, and/or to allow you access to our online services. 

Account Information & Travel Preferences

You may choose to register with us and create a personal account. If you create an account, you will allow us to tailor your search results to your own personal interests and preferences. The personal information we collect from you, if you choose to register includes: name, address, Email address, preferred travel agent, password and password reminder. The travel preference information we collect from you includes: departure state, preferred airport, destination/hobby interests, duration of stay preference, price range and seasonal preference. You must create a password to create an account, so your account is password-protected. This is unique and regarded as confidential; consequently, it should be carefully guarded. Ultimately, you are solely responsible for maintaining the secrecy of your passwords, User IDs, and/or any account information. Our secure server encrypts all personal information so that it cannot be read as it is transmitted over the Internet. You may modify your travel profile and account information at any time by going to My Vacation and updating your travel preferences and or account information. 

Email Communications

AMR Direct, LLC may, from time to time, send you Email messages regarding our product specials and services, only if you have opted-in to receive such messages. Once you have opted-in to receive Email from us, you may choose to opt-out of Email communications at any time by updating your account. Regardless of your communication preferences, even if you have opted-out of Email marketing messages, AMR Direct, retains the right to send you a transaction-specific Email confirmation when you have booked a vacation on our website. 

AMR Direct, LLC has implemented technology and systems that protect the information you provide. In those instances when you are asked to submit private information such as a credit card number, you can be assured that we have security measures in place to protect this information. We protect your information with state-of-the-art Secure Socket Layer (add link to our Certificate with Verisign) SSL Technology. This technology provides the advanced encryption tools necessary to protect information transmitted between your computer and our server. Encryption means that your information is converted into code before it is dispatched over the Internet. 

Use of Cookies

In order to help us provide you with a more personalized experience, we may send a cookie to your browser. The cookie is a small text file that resides on your hard drive. This cookie will indicate if you are registered or not, your home gateway airport preference if you have registered and your last search values for a gateway and a destination. Most web browsers allow you to exercise control of cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. If you choose to block cookies, you will not be able to use certain features of our website. Consult your web browser documentation for instructions on how to control this function. 

Why does AMR Direct, LLC collect information?

AMR Direct, LLC' primary goal in collecting personal information is to provide you, the user, with a customized experience on our site. This includes customized vacation packages to meet your travel plans, budget and other preferences, interactive communications, and other types of services, which are completely free to you. AMR Direct, LLC may advertise certain hotels, destinations, or excursions. By knowing a little about you, AMR Direct, LLC is able to deliver more relevant advertisements, packages, and vacation plans to you. In this process, the advertiser never has access to your individual information only AMR Direct, LLC has access to this information. 

AMR Direct, LLC does research on our user's demographics, interests, and behaviors based upon the information provided to us through our web site. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. AMR Direct, LLC may share this aggregated data with advertisers or business partners. 

Who is collecting information?

When you are using AMR Direct, LLC site and are asked for personal information, you are sharing that information with AMR Direct, LLC alone, unless it is specifically stated otherwise. If data is being collected and/or maintained by any company other than AMR Direct, LLC you will be notified prior to the time of the data collection or transfer. If you do not want your data to be shared, you may choose not to allow the transfer by not using that particular service. Promotions that run on AMR Direct, LLC' web site may be co-sponsored by AMR Direct, LLC and another company. Some or all data collected during a promotion may be shared with the sponsor or co-sponsor. If data will be shared, you will be notified prior to the time of data collection or transfer. You can decide not to participate in the promotion if you don't want your data to be shared. Please be aware that AMR Direct, LLC advertisers or web sites that have links on our site may collect personally identifiable information about you. This privacy statement does not cover the information collections practices of those websites. 

With whom does AMR Direct, LLC share my information?

AMR Direct, LLC will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it. AMR Direct, LLC may also disclose account information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be violating AMR Direct, LLC Fair Trade Contract or may be causing injury to or interference with (either intentionally or unintentionally) AMR Direct, LLC' rights or property, other AMR Direct, LLC' users, or anyone else that could be harmed by such activities. AMR Direct, LLC may disclose or access account information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service, and improve our products and services. AMR Direct, LLC does not sell or rent user information to anyone. We will notify you at the time of data collection or transfer if your data will be shared with a third party and you will always have the option of not permitting the transfer. If you do not wish to allow your data to be shared, you can choose not to participate in certain promotions or contests. 

Legal Statement

Policy and guidelines for use of marks in advertising, promotion and display  
AMR Direct, LLC and its affiliates have the exclusive rights to use the AMR Direct, LLC service mark and other AMR Direct, LLC marks and logos. Under the trademark laws, the AMR Direct, LLC companies must prevent the use of their names and marks in ways that could give customers and potential customers the mistaken impression that an AMR Direct, LLC company owns or is affiliated with an agency using its marks. AMR Direct, LLC (and trademark law) allow the "fair use" of AMR Direct, LLC marks and logos by agencies, in a truthful, informational way in accordance with the rules provided here. Please adhere to the following specific rules when using AMR Direct, LLC names and marks in promotions on Internet web sites and in print advertisements. 

General Rules

All uses of the AMR Direct, LLC name or any AMR Direct, LLC mark must relate solely to AMR Direct, LLC travel packages and not to the agencies selling them. Agencies that sell AMR Direct, LLC packages may not refer to themselves in any context as "AMR Direct, LLC travel agents" or to their businesses as "official AMR Direct, LLC travel agencies." 

Travel agencies may only use signage, window displays, or point of purchase items employing the AMR Direct, LLC name or any AMR Direct, LLC mark (a) as provided by AMR Direct, LLC, or (b) as approved in writing by AMR Direct, LLC. 

No one may copy any content appearing in any AMR Direct, LLC website, brochure, or advertising without express written permission from AMR Direct, LLC. 

AMR Direct, LLC marks should be used with the ® symbol, and the use should be accompanied by a legend appearing at the bottom of the page where used that the mark is registered; for example, AMR Direct, LLC is a registered trademark. 

Internet Websites

No one may use the name AMR Direct, LLC or any AMR Direct, LLC mark (or anything confusingly similar) as part of an Internet domain name. 
No agency may display the AMR Direct, LLC mark by itself on a web site without prior written approval. 

Travel agencies may use an AMR Direct, LLC mark in a website in the following ways: a. An AMR Direct, LLC mark may be used as part of a statement such as "We sell AMR Direct, LLC travel packages," so long as all of the words in the sentence are of a similar size. b. An AMR Direct, LLC mark may be used in conjunction with links, schedules, product descriptions, or order forms, expressly referring to the sale of AMR Direct, LLC travel products by the agency. c. In any case where the AMR Direct, LLC name or mark is used, the name of the travel agency must appear on the same screen, above the AMR Direct, LLC name or mark, and in a size at least 125% of the size of the AMR Direct, LLC name or mark used. 

Print Advertising

No AMR Direct, LLC marks may appear in Yellow Pages advertising. 
As discussed above, truthful, informational statements are permitted in promotional materials and advertisements, such as, "We sell AMR Direct, LLC travel packages." In any case where the AMR Direct, LLC name or mark is used, the name of the travel agency must appear in close proximity, above the AMR Direct, LLC name or mark, and in a size at least 125% of the size of the AMR Direct, LLC name or mark used. 

Marks must not be used as an agency identifier; i.e., an AMR Direct, LLC mark may not appear by itself or at the top of a page in an advertisement. 

Our Privacy Contact

Questions regarding this statement should be directed to If you do not receive acknowledgment or if your inquiry has not been satisfactorily addressed, please write to AMR Direct, LLC, 7 Campus Blvd, Newtown Square, PA 19073, Attn: Web Department.